31
August
2009
Defining PR can be tricky, but the text explains that it commonly refers to “relationship management.” In other words, it is imperative that the organization keep a positive relationship with its public. It is also hard to define PR when it is used in multiple ways in the workplace. The Hunt-Grunig Models explain these different uses of PR practitioners. For example, the press agentry/publicity model seeks favorable media coverage, the public information model seeks to release accurate and objective information, and the two-way symmetrical model uses research to persuade publics. The duties of PR professionals is dependent on the organization’s setting and internal atmosphere. The perception of this profession can sometimes inhibit the practitioners abilities.
Despite the confusion of what exactly is PR, careers in this profession are on the rise. As a PR professional, you could work for PR agencies, corporations, the government, non-profit organizations, or as independent consultants. In these positions, PR professionals may write news releases, blogs, or help with marketing design.
The text also offers four steps to the PR process which include research, planning, communication, and evaluation. However, this linear model doe not account for day-to-day change. Instead, PR practitioners must evaluate their work every step of the way and constantly adjust the process to fit the environment.
Values are the key elements left out of the processes. It is important for PR professionals to know and keep in mind the organization and public’s values in order to make proper decisions for the organization. Theses values drive behavior and create boundaries as to how the company conducts itself. The text proposes value-driven PR which not only tries to get the company where it wants to go, but also to establish the principles the company will follow along the way.
Social responsibility is a key concept in value-driven PR. The company has a responsibility to the public to act in a way that is in line with their values and the publics. Values must not only encompass the organization’s and its public, but also the society itself.
Posted: Uncategorized
27
August
2009
Hi, my name is Angela.
I am studying Communications with a minor in Journalism at the “happy” campus of Clemson University. If you have ever visited Clemson, it does not take long for you to understand why the students here are so spirited. I came to Clemson from Columbia, SC and love every moment of my college life. I am a member of Kappa Delta sorority, involved in Student Media, and plan on becoming a member of the Clemson PRSSA.
I originally went in to communications in pursuit of a career in broadcast journalism. However, after completing an internship at a television news station, I have realized that there are many other options for me in this field.
I used to think that public relations referred to image management, which really had no appeal to me. To be completely honest, I am not a good liar, so I figured public relations was out of the question for me! Now, I realize that was a silly assumption. I still have little knowledge about PR, but I am looking forward to learning the elements that comprise this complex profession.
I do not think that there is one clear definition for public relations. However, if I had to put it into words I would say that PR is an ongoing relationship based on positive communication between and organization and its specific “public.” I think PR practitioners must be in tune with the interests of their specific “public” in order to provide the public with appealing and helpful knowledge of a given situation.
Posted: Uncategorized
23
August
2009
Welcome to PRblogs.org. This is your first post. Read it to learn how to choose your theme and do more with your blog …
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Posted: Uncategorized