November
2009
Is this PR 2- Travel Industry0
As I was wondering what to write about for this assignment, I started to daydream about taking a vacation. Yes, its true, but at least it led me to my next topic! I had never thought about whether PR exists in the travel industry, but then again why not? So, I did a little research and found a PR firm that specializes in travel and tourism called Nancy J. Friedman Public Relations. This firm works with exotic hotels and luxorious locations to promote its appeal to the public and improve media relations. The NJF PR firm aims to get high media placement rates for locations such as St. Lucia as a destination honeymoon. Their work landed it as a top place to visit on concierge.com in 2008.
PR for the travel industry shares the same tactics and goals as with any other organization. It seeks to monitor and maintain a favorable attitude with shareholders and the public. It also should focus on media relations and publicity for the location or resort. Travel PR firms should have a plan for their clients to receive recognition but also be prepared for crisis situations and negative publicity. I think the NJF PR is an example of good public relations because they are working as liaisons between their clients and society and nurturing clients relationships with the public.