November
2009
Internal Communication- Using technology to engage employees0
The rise of social media has brought change about internal communications in the workplace. Instead of viewing them as a distraction, companies now use social media sites to engage and involve employees. The free exchange of ideas can lead to greater productivity and increased satisfaction of the work environment.
Many businesses now use other types of technology to conduct meetings and encourage employee interaction and feedback. Starbucks for example, uses a website called the partner cafe to enhance partner relations. Here Starbucks partners can interact, share business ideas, learn more about the company and the values by which they practice. This site allows for easy collaboration and sharing of knowledge while also conforming to the standards of the company.
This is a great way of maintaining internal relations. The PR team for Starbucks realizes that employees and partners make the business what it is and are vital for sustaining a great company. In order to enhance these relations, PR professionals must create venues whereby employees and stakeholders can collaborate, share ideas and converse about the company and its practices. Internal communication is a key part of PR for any company that wishes to succeed.