November
2009
Is this PR 3- Wii Campaign0
The Nintendo Wii is getting a lot of buzz with Christmas around the corner. But it also got a lot of buzz several years ago before it’s launch. With word of mouth and targeted subjects of conversation, the Wii was on its way to a great PR campaign. On the Publictivity blog, the Nintendo Wii was voted the best PR campaign in 2006. It gave people something more to talk about than just the release of a new game system: the Wii re-invented the controller and had positive brand image. The Wii campaign also had a clear message that everyone could play this system and have fun! Many other gaming systems simply market with specific games of violence and don’t have a clear message of what they represent. The Wii launch was very successful because it portrayed a product that was affordable and fun for the whole family.
The Wii campaign was an example of good public relations because it created buzz, a positive image, and gained revenue for its product. The Wii has also established a favorable relationship with the public as an affordable, family game. As the price drops even further, and the Wii continues to emanate a positive image and new ideas, I suspect it will do quite well with PR and sales during the Holidays.