November
2009
Is this PR 4- Physician’s Formula Organic Wear1
When I was thinking about what to write for my next PR presentation, I had to look no further than my very own makeup bag. I wear a loose powder by Physician’s Formula Organic Wear that is of 100% natural origin. I mainly bought the product because of the “organic” appeal, but this is a very powerful PR tool for Physician’s Formula.
This line of makeup is the first in the U.S. to be ECOCERT certified, meaning it is internationally recognized for environmentally-friendly practices in the making of this product. The Organic Wear line uses patented packaging that consists of 93% less plastic than most makeup compacts and it also uses natural goat hair for brushes. Furthermore, the makeup is of 100% natural origin meaning it is free of harsh chemicals and synthetic materials.
Physician’s Formula created a separate website specifically for this product line at organicwearmakeup.com. Here they can promote the product further and really emphasize the uniqueness of the line. The creation of this product was great PR for the brand, and now the website and recognition will maintain a positive image for Physician’s Formula makeup. The promotion of this brand is an example of good PR because it captures an audience, disseminates truthful information, and retains a positive relationship with the public and the brand.
Angela,
I think this is a great example of PR, too. It shows that the company is socially responsible, as well. With more people being environmentally conscious, this type of “go green” PR is attractive to many people! Enlightening post–good job!