Comments for Angela's Blog http://amcarlt.prblogs.org Just another PRblogs.org weblog Sat, 12 Dec 2009 23:27:45 -0800 http://wordpress.org/?v=2.8.4 hourly 1 Comment on Is this PR 5- Loose Lucy’s by Kristen Kirk http://amcarlt.prblogs.org/2009/11/29/is-this-pr-5-loose-lucys/#comment-7 Kristen Kirk Sat, 12 Dec 2009 23:27:45 +0000 http://amcarlt.prblogs.org/?p=65#comment-7 I've definitely noticed Loose Lucy's set up around campus at tailgates and even considered buying some of their products, but I never thought of their campaign as PR before. You are right, though! It's a great strategy to design for college girls looking for something to wear on gameday. I’ve definitely noticed Loose Lucy’s set up around campus at tailgates and even considered buying some of their products, but I never thought of their campaign as PR before. You are right, though! It’s a great strategy to design for college girls looking for something to wear on gameday.

]]> Comment on Social Media Ethics by katie mckenzie http://amcarlt.prblogs.org/2009/11/10/social-media-ethics/#comment-6 katie mckenzie Mon, 07 Dec 2009 16:52:43 +0000 http://amcarlt.prblogs.org/?p=43#comment-6 I think the 3M debacle is an interesting one. If you think about it, putting sticky notes on cars is a prank that has been around for years. So what makes this particular case so special? I think the online aspect you reference is what makes the difference in this situation. For whatever reason, this particular episode of pranking got a lot of attention. The fact that 3M didn't just "sticky note a car," but they recreated the same instance to make it look just like the other car is where the problem arose. The public disapproval they faced after this incident is a great example of why a company should value ethical actions. Your publics care and expect that you treat people ethically. I think the 3M debacle is an interesting one. If you think about it, putting sticky notes on cars is a prank that has been around for years. So what makes this particular case so special? I think the online aspect you reference is what makes the difference in this situation. For whatever reason, this particular episode of pranking got a lot of attention. The fact that 3M didn’t just “sticky note a car,” but they recreated the same instance to make it look just like the other car is where the problem arose. The public disapproval they faced after this incident is a great example of why a company should value ethical actions. Your publics care and expect that you treat people ethically.

]]> Comment on Is this PR 4- Physician’s Formula Organic Wear by schipp http://amcarlt.prblogs.org/2009/11/29/is-this-pr-4-physicians-formula-organic-wear/#comment-5 schipp Sun, 06 Dec 2009 00:54:51 +0000 http://amcarlt.prblogs.org/?p=63#comment-5 Angela, I think this is a great example of PR, too. It shows that the company is socially responsible, as well. With more people being environmentally conscious, this type of "go green" PR is attractive to many people! Enlightening post--good job! Angela,
I think this is a great example of PR, too. It shows that the company is socially responsible, as well. With more people being environmentally conscious, this type of “go green” PR is attractive to many people! Enlightening post–good job!

]]> Comment on Real World Example of CSR by kimleslie http://amcarlt.prblogs.org/2009/11/15/real-world-example-of-csr/#comment-4 kimleslie Sun, 29 Nov 2009 06:22:12 +0000 http://amcarlt.prblogs.org/?p=50#comment-4 Hey Angela, hope you had a good Thanksgiving! Just thought I’d comment on this post since we both interviewed at BMW :) I agree that BMW provides a perfect example of effective CSR. The company not only practices effective CSR, but promotes it through advertisements, other marketing tactics, and PR. For example, during our tour of the plant, there were places to recycle EVERYWHERE. From the cafeteria and employee break-rooms to the assembly line, there were different containers for employees and visitors to separate their recyclables from regular trash. Through this small act, BMW promotes its CSR both internally and externally. Throughout the plant and Visitor Center the company emphasized its programs to help the environment and give back to the community. After our short visit, it was obvious that BMW cares about the environment and ‘Going Green.’ BMW uses CSR as a way to strengthen relationships, and not simply as PR for the company. I was impressed with BMW’s programs and left with a more positive view of the company. Their CSR programs successfully strengthen relationships with key stakeholders: potential employees and visitors. In addition, BMW’s promotion of CSR is a product of its CSR programs, which ensures that BMW maintains its credibility. Hey Angela, hope you had a good Thanksgiving!
Just thought I’d comment on this post since we both interviewed at BMW :)

I agree that BMW provides a perfect example of effective CSR. The company not only practices effective CSR, but promotes it through advertisements, other marketing tactics, and PR. For example, during our tour of the plant, there were places to recycle EVERYWHERE. From the cafeteria and employee break-rooms to the assembly line, there were different containers for employees and visitors to separate their recyclables from regular trash. Through this small act, BMW promotes its CSR both internally and externally. Throughout the plant and
Visitor Center the company emphasized its programs to help the environment and give back to the community. After our short visit, it was obvious that BMW cares about the environment and ‘Going Green.’ BMW uses CSR as a way to strengthen relationships, and not simply as PR for the company. I was impressed with BMW’s programs and left with a more positive view of the company. Their CSR programs successfully strengthen relationships with key stakeholders: potential employees and visitors. In addition, BMW’s promotion of CSR is a product of its CSR programs, which ensures that BMW maintains its credibility.

]]> Comment on History of PR and Current Trends Today by amcarlt http://amcarlt.prblogs.org/2009/09/13/history-of-pr-and-current-trends-today/#comment-3 amcarlt Wed, 16 Sep 2009 21:16:30 +0000 http://amcarlt.prblogs.org/?p=16#comment-3 You asked if I could think of any current literature that is disseminating truthful information. Just last night as I was looking up recipes for Boca Burgers, I was browsing their website. Along with recipes, they have sections about nutrition and healthy living. I think this is an example of helpful information because it empowers consumers to not only learn about the product their eating, but also how to balance their diet and incorporate exercise in their life. A lot of their advice is common sense, but not everyone knows how to eat a balanced diet or include some type of physical exercise in their daily routine. There can be a fine line with what is propaganda, however propaganda is not always a bad thing. It just means a mass persuasion or communication a point of view with intent of getting the audience to accept it. So, as long as it is truthful and helpful, such as the health living and nutrition tips on Boca Burger's site, they may be trying to promote a certain ideal, but isn't to the benefit of the consumer? You asked if I could think of any current literature that is disseminating truthful information. Just last night as I was looking up recipes for Boca Burgers, I was browsing their website. Along with recipes, they have sections about nutrition and healthy living. I think this is an example of helpful information because it empowers consumers to not only learn about the product their eating, but also how to balance their diet and incorporate exercise in their life. A lot of their advice is common sense, but not everyone knows how to eat a balanced diet or include some type of physical exercise in their daily routine.

There can be a fine line with what is propaganda, however propaganda is
not always a bad thing. It just means a mass persuasion or communication a
point of view with intent of getting the audience to accept it. So, as long as it is truthful and helpful, such as the health living and
nutrition tips on Boca Burger’s site, they may be trying to promote a certain ideal, but isn’t to the benefit of the consumer?

]]> Comment on History of PR and Current Trends Today by Lauren Vargas http://amcarlt.prblogs.org/2009/09/13/history-of-pr-and-current-trends-today/#comment-2 Lauren Vargas Wed, 16 Sep 2009 12:31:04 +0000 http://amcarlt.prblogs.org/?p=16#comment-2 Can you name any current literature or direction disseminating helpful and truthful information? Is this propaganda? Where is the line drawn between the two? Can you name any current literature or direction disseminating helpful and truthful information? Is this propaganda? Where is the line drawn between the two?

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